3 Telugu channels among Top 5 South

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Broadcast Audience research council (BARC) has provided data under a new classification. The category ‘South India’ has been added very recently. While it has already classified the markets as per the language spoken, now South India has been considered as a unit for providing a different perspective of considering the viewership pattern.
In the South Indian market, Tamil channel Sun TV ( 2846.51) proved to be the numero uno while Telugu channel Star Maa (2380.98) could get its second place. Star Group’s Tamil Channel Star Vijay (1614.35)stood in the 3rd place while Telugu channels Zee Telugu (1491.68), and ETV Telugu (1339.05) bagged the 4th and 5th positions.
As a result, two Tamil channels and 3 Telugu channels could get place in the list of Top 5 South Indian Television channels. Naturally the cumulative viewership of the 3 Telugu channels is higher than the viewership of the two Tamil channels. None of the channels in Kannada and Malayalam could find a place among the Top 5.

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