Bharti Airtel has started massive expansion of Fibre-To-The-Home (FTTH) broadband service via local cable operator. This move is aimed at taking on Reliance Jio, which offers its FTTH broadband service in 2,000 cities. The telco plans to offer the service in over 1,000 cities across the country, in the next 12 – 18 months.
Airtel is targeting over 4 crore of the 24 crores households in the country. The cable operator has put a cable or fiber cable inside the home of his customer which is now probably taking a Cable TV which has backhaul on fiber, Airtel said.
We have launched in many towns using this combination. It is fantastic because it is generating local entrepreneurship. Sometimes these cable operators are very young entrepreneurs who have put an investment and are managing their customers. This gives them a chance to increase their business and also be our partner, Airtel added.
Partnership model is helping Airtel expand its fiber network and launch services quickly. Airtel is now live in 14 such cities through this partnership model, the company revealed recently.
