All Local Cable Operators Association (ALCOA), representing Local Cable TV Operators of INDIA has appealed to the Prime Minister of India to see that the proposed implementation of the New Tariff Order 2.0 issued by TRAI, Terming it as a Kala Kanoon (Black Law), the Association claimed that it would lead to unemployment of lakhs of families connected to cable TV industry in India.
The Association has written a letter to the Prime Minister, marking copies to the Ministry of Information and Broad casting as well as the Telecom regulatory Authority of India (TRAI) Since TRAI has already asked the broadcasters to implement NTO 2.0 effective 1st January, 2022, they are in turn pressurizing the MSOs for implementation.
As such there is an ultimate pressure on the Local Cable Operators, the letter said. The ALCOA has brought to the notice of the Prime Minister that the NTO 1.0 has already caused an immense loss to the cable industry and that if the NTO2.0 is also implemented, the industry is going to undergo irreparable loss.
Terming TRAI decisions as favorable to broadcasters, the Association said that the consumers, Local Cable Operators (LCOs) and the Multi System Operators (MSOs) are badly affected. The price hike caused by TRAI’s NTO 2.0 is helping broadcasters to earn more while the consumer and the distribution platforms are at losses, said ALCOA.
To save the cable industry from unemployment and the consumers from higher cable bill, the Association’s General Secretary Mr. Narendra Bagri has appealed for immediate intervention of the Prime Minister in stopping the proposed implementation of NTO 2.0 from 1st Jan 2022.
