In the light of recent developments, Broadcast Audience Research Research Council ( BARC) has decided to cease publishing the weekly individual ratings for all news channels covering Hindi, Regional and English news channels including Business news channels. “The decision has been taken based on the proposal of the Technical Committee of BARC” said Mr. Punit Goenka, Chairman and Mr. Sunil Lulla, CEO in a joint statement.
The Technical Committee is expected to scrutinize the panel data, decided as per the international standards and to scrutinize the viewership data taking into consideration the objections being raised by the news channels. To offer a robust method, the Committee wants to take 12-18 weeks of time and as such the publishing of the ratings data will be paused during this period.
