BARC to resume news channel ratings on 17 March

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Broadcast Audience Research Council (BARC) India has announced that it will resume individual news channels ratings on 17 March and publish Week 10 2022 data. The data will be released as per the augmented data reporting standards for news and special interest genres. The data will be released to the market on Thursday.
“BARC India, and the industry at large, welcomes the ministry of information and broadcasting’s directive to resume the release of data for individual news channels,” said the statement. “As per our reporting cycle, this data will be released to the market on Thursday. We have communicated the same to our clients and stakeholders.”
The augmented standards entail the reporting of audience estimates for news and special interest genre channels on a four week rolling average basis, which would be released regularly every week along with the estimates for all other channels. All viewership data will be published on the YUMI platform that can be accessed by subscribers.
BARC India will be adding four new independent members to its board in line with the recommendations of the Telecom Regulatory Authority of India (TRAI) and the TRP Committee headed by Prasar Bharati CEO Shashi Shekhar Vempati.
The addition of four independent members to the Board is one of the key agendas for the BARC India meeting likely to be held today. The BARC India Board currently comprises members from three industry bodies besides the lone representative from public broadcaster Prasar Bharati. Four names have been proposed to BARC for their induction to the Board as independent members.
Representatives from IBDF, AAAI, and ISA will meet soon to decide on the new Chairman of BARC India as Punit Goenka’s term got over in December. It is not clear if he is keen to continue for another year since ISA is likely to stay out of the Chairmanship fray. As per rules, it’s ISA’s turn to have its representative as the Chairman, but they are hesitant to take up the position. So, the new Chairman will be from IBDF or AAAI. An independent board member might also become the Chairman.

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