Broadcast Audience Research Council (BARC) India has appointed Nakul Chopra as the chief executive officer of theTV audience measurement agency, effective 25 August. Chopra succeeds Sunil Lulla, who is moving on from the organization to pursue his ambition as an entrepreneur.Chopra joined the BARC India Board in 2016 and was subsequently appointed the chairman of the company from 2018 to 2019. In January 2020, he was appointed a member of its Oversight Committee. He has also held the position of CEO, India & South Asia, Publicis Worldwide, from 2004-17. Prior to that he served as EVP, Trikaya Grey Advertising from 1989 to 1995. Chopra has also been the President, Advertising Agencies Association of India (AAAI) from Aug 2016 – July 2018.With his vast experience and his acquaintance with BARC, Mr, cjopra is expected to take steps to enhance the sample size, penetration into rural areas and to regain the past glory of BARC that has eroded subsequent to the unearthing of the TRP scam by the Mumbai cops last year. At the same time, he will also be under pressure from the news channels to revoke measurement of their Ratings.
