Hindi news channel TV9 Bharatvarsh will be the principal partner of Rajasthan Royals for this edition of the Indian Premier League to be held in UAE from September 19 to November 10. The Royals will wear TV9’s logo on the front of the team jersey in IPL’s 13th edition.
TV9 Bharatvarsh replaces Expo 2020 Dubai on Rajasthan Royals’ jersey after the mega-event was postponed to 2021 owing to the Covid-19 pandemic. The Royals look forward to using their shared digital platforms to deliver incredible content to the TV9 audience over the coming season. Rajasthan Royals expressed its pleasure at adding another strong brand.
Arshad Shawl, Founder, Alliance Advertising, conceived the deal for TV9. The channel is already a formidable player in the News genre in four states with three states participating in the game and now national. This tie-up with Rajasthan Royal sets the game to exponentially increase the channel’s footprint nationally and accelerate its growth trajectory.”
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