‘Star Maa’ has an unstoppable lead in the ratings

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Star Maa has registered an unstoppable lead in the Television Ratings. Apart from being No.2 channel at the national level, it is maintaining a huge gap with other channels in Telugu. As per the latest viewership data provided by the Broadcast Audience research Council ( BARC) for the week ending 27th August, the Average Minute Audience (AMA) of the channels are Star Maa ( 24.21 lakhs), Zee telugu ( 15.13 lakhs), ETV Telugu ( 12.10 lakhs) and Gemini TV ( 10.63 lakhs).
The viewership of Zee Telugu is less than 2/3rds of Star Maa while ETV Telugu is less than half of Star Maa’s viewership. Gemini TV could confine to a mere 45% of Star Maa viewership. The recently launched prestigious programs like Meelo Evaru Koteeswarulu and Master Chef are yet to show their full impact on the viewership numbers.

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