Tata Sky To Manufacture STBs In India

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Tata Sky has tied up with Technicolor in order to develop set-top boxes for the Indian market and it will be manufactured and distributed within the country. Since the set-up boxes will be made locally, it is likely that the prices of the set-top boxes will come down, benefitting customers.

Harit Nagpal, MD and CEO of Tata Sky, said in an official release that Tata Sky and Technicolour will be realigning production of a group of set- top boxes to India by early 2021. He said that this move is coming at a time when the world is adjusting to the rapid changes that are emerging in light of the effects of the coronavirus pandemic.

The shift in production and supply chain operations, according to the two companies, will streamline the manufacture and delivery of STBs to consumers in India.

Tata Sky’s decision to tie up with Technicolor to manufacture set-up boxes locally comes at a significant time; many companies are attempting to make the shift to manufacture products locally. This move will further the Make in India ambition, although only a part of the sourcing will be shifted to India as of now, as per the company’s official release.

Tata Sky currently offers four set-top boxes in India. The Tata Sky Binge pack is available for ` 3,999, and the Tata Sky+ HD box is priced at ` 4,999. The HD set-top box and the SD set-top box are both available for` 1,499 each.

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