Zee Cinemalu celebrates 4th anniversary: Viewership triples

0
811

Zee group’s 2nd Telugu channel Zee Cinemalu is celebtaring its 4th anniversary. Zee bosats of having a library of 500 movies. Telugu channel of Zee group is a delayed entrant in the Telugu Television world. While Sun group’s Gemini, the then Maa Network’s Maa TV, ETV of Eenadu Group were already key players in the Telugu entertainment industry, Zee TV joined the bandwagon. However, it could scale up the ladder in ratings to bag its second position.
Now, its sister channel Zee Cinemalu is also growing and registered almost a threefold growth in viewership. It is celebrating its 4th anniversary now. Though the number films with Zee group is a bit low compared to other Telugu movie channels, the USP says that all are trendy and latest movies to attract the youth.
At times, Zee Cinemalu proved to be viewer friendly by showing prominent Hindi movies. Youth and women are attracted to movies telecast on Zee Cinemalu because of their freshness. Zee Cinemalu is always ahead in acquisition of satellite rights of new Telugu movies with an eye on attracting the younger generation, true to its tag line “ Dil pe super hit”

LEAVE A REPLY

Please enter your comment!
Please enter your name here