Star India Network continues to rule the airwaves


Hindi General Entertainment Channel STAR Plus continues to reign Television rating week after week, riding high on the popularity of its primetime shows. According to Broadcasting Audience Research Council (BARC)’s latest data for week 25, STAR Plus has toppled Sun TV to secure its place as the most viewed channel across the country for the second consecutive week.
According to the TV rating agency, STAR Plus recorded the Average Minute Audience(AMA) of 2961.93 in the week starting from 19 June to 25 June, with Sun TV trailing at AMA of 2689.83. AMA is indicative of the viewership of a channel and reflects the number of individuals of a target audience who viewed an ‘Event’ averaged across minutes.
Sun TV is followed by STAR Maa, SONY SAB, STAR Utsav, Colors, Zee Telugu, Colors Rishtey, Sony Pal, and STAR Vijay in the BARC’s list of top ten channels across the country during week 25 (Data: All India 2+). Four Star India network channels figured in the top ten channel list.
STAR Plus has dethroned Sun TV as the most viewed channel in the megacities. According to the data, Sun TV topped the viewership chart across megacities during week 23 and week 24, until it was toppled by STAR Plus in week 25 with an AMU of 475.68, with Sun TV at 470.59 (Data: Mega-Cities 2+)
STAR Plus’ show Anupamaa helmed by actors Rupali Ganguly and Sudhanshu Pandey has remained an audience favourite eversince it was launched, along with Imlie
BARC has recently updated the way it doles out data in the public domain. Apart from the national viewership ratings, now it also provides weekly viewership data based on states and union territories.
As the second wave of the pandemic recedes, Star India Network has managed to keep its viewers engaged, across most geographies, except South India, where Sun TV seems to be the dominant channel. The data for the last three weeks shows Sun TV remains on top in South India (Data: South 2+), as well as in Tamil Nadu/Pondicherry. In Karnataka, Zee Kannada rules the viewership charts, while Zee Sarthak leads in Odisha


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